What you’ll do:
Working as part of the Free to Play team, you will play a key role in driving the Commercial & Marketing Performance for our free-to-play products. The role will have a primary focus on our football free-to-play games, including Super 6, the nation’s favourite free to play predictor game run in partnership with Sky Sports.
You will be tasked with improving customer and commercial activities and campaigns, identifying ways in which we can improve our strategy and output over time. The successful applicant will hold key relationships with our Finance, Research, BI, CRM, Marketing & Media teams, and a wide range of other UKI internal colleagues, as well as our external partners at Sky Sports.
As part of your role, you will:
• Have P&L ownership of our football free-to-play products, analysing performance and developing plans to improve commercial performance
• Produce, own and deliver the business brief for key events and campaigns, owning the marketing strategies/teams to ensure brand and commercial performance targets are hit
• Fully understand what drives our key customer base, using market data and insight to unpick customer behaviours and ensure that all campaigns and marketing activities are engaging and measured effectively
• Develop our relationship with key partners at Sky Sports, working with editorial, marketing and production teams to improve the excitement across their football proposition
• Lead and innovate on new games and propositions to consistently stay ahead of the competition and exceed customer expectations
• Ensure all activity is effectively measured and reported on, identifying and sharing findings across both SBG and UKI Brands (ROI)
• Have a commercial attitude, identifying and understanding key trends and patterns in the behaviour of our customers
• Work closely with relevant internal teams (Marketing, Brand and Creative, Content, CRM, Research, Business Intelligence), to ensure that our marketing plans are aligned to business objectives
• Lead our prize budget, optimizing our approach and generosity with performance and objectives
• As a line manager, take responsibly for the performance, development, and engagement of your direct report(s)
• Understand challenges across multiple areas and chips in to ideas as to how they can be solved
• Lead multiple tasks and projects at any one time, prioritising workload based on importance
• Become immersed in latest industry news, case studies and standard processes; develop a useful network of colleagues and engage in wider team tasks
How you’ll do it:
Reporting to the Head of Marketing and Commercial for Free to Play, you should be self-motivated, proactive, tenacious, have good attention to detail, and be a good communicator.
You should possess significant Marketing or Commercial experience, preferably with knowledge of Sports Betting. You should also have shown experience of leading and strengthening a team.
How we work:
To be successful in this role you will:
• Be able to drive recommendations forward ensuring the business is taking action
• Be analytical and have the ability to spot key trends and act up on them
• Be naturally collaborative, and with a desire to be part of a highly successful team rather than just being a highly successful individual
• Be personable and keen to form positive relationships with colleagues and external partners
• Be motivated to learn more about the latest developments in media
• Have high levels of passion, dedication and enthusiasm
What’s on offer
£1,000 learning fund
Twice-yearly bonus (with part of it guaranteed!)
Unlimited Holiday
Pension contribution scheme
Private healthcare
Hybrid Working -
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
About Flutter UK & Ireland
Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.
Together the Flutter UK&I brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.
Working here
Do you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same.
With a philosophy of ‘Together We Are More’ our 7,000+ colleagues come together to form an authority community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas.
We listen without judgement, encourage & support, and help build others up. Working at Flutter UK&I means you can be yourself, work how and where suits you best -and let your personality shine!
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.